The fields of journalism and media are witnessing more changes due to more digital growth and increasing reach of the global connect. This is helping people who are working in this field to have a greater outlook and perspective towards different things. A bachelor of journalism and mass communication degree covers almost all the aspects and specialisations of the media studies.
Print Journalism: With the increasing use of technology, publishing of content is not only limited to newspapers or magazines, it has to be posted on the various different platforms like blogs, social media sites, websites and so on so that readers are able to read them with much ease.
Broadcast Journalism (T.V. Journalism): There has been an increase in the choices for the audience to gather information. If someone does not want to listen to news on television they will check it on their phones to get the desired information. This has led to the growth of online media platforms that give information.
Digital Media: With the increasing presence of the people in digital media, advertising companies have shifted majorly to online usage. Most of the companies now prefer to advertise themselves digitally because it is cheaper and has more reach to the audience than the print advertisements.
Social Media: Social media is growing phenomenally at a remarkable rate because of which it has started to serve as a platform for many people to look for opportunities. Different fields are coming up together which is eventually helping to increase the power of communication.The major social media platforms are Youtube, Facebook and Instagram.
Public Relations: Students can opt for a specialised degree or diploma programme in public relations. Public relations involves the activity to build up goodwill of an organisation and individual in the public. It plays a crucial role in building up a brand image and managing public opinion of the organisation.
Career option after Bachelor of Journalism and Mass Communication
This course is specially designed for the students who want to pursue their career in the field of
journalism and media. This course provides a lot of opportunities and expanded horizons to the
students who have an interest in this field.
This degree will help students to choose their field and depending upon the choice of
specialization, one can choose to work in the area of their interest.
Reporter: Reporters interact with a variety of sources, take photographs and videos of evidence,
happenings, and events, then create a copy of the story to transmit to headquarters for further
editing and transmission on television or publication in a newspaper or magazine. A news
reporter conducts thorough study on a variety of topics before pitching storey ideas.
News Anchor: A news anchor is a journalist who informs the audience by covering local,
regional, and international news and events. They use their public speaking skills as a main journalist on a television news broadcast to present the news to their viewers in a clear and
accurate manner.
Public Relation Executive: The Public Relations (PR) Executive is in charge of creating,
implementing, monitoring, and assessing communications strategies in order to meet
communication goals and maximum favourable exposure in local, national, and international
markets. Executives in public relations (PR) assist companies, organisations, and government
agencies in maintaining a positive public image.
Event Manager: Event Manager deals with the planning and coordination for the success of the
event.Their work includes budgeting, scheduling, acquiring necessary permits, site selection,
coordinating transportation and parking and managing logistics, arranging decor, catering and
event security.